Hey there,
I'm Sein Choi :)
About me
I’m a UX/UI designer who approaches design as a way of thinking. I don’t start with visuals. I start by asking why—why this problem exists, why it matters now, and why this solution makes sense in context. I’m most comfortable working in ambiguity. When things are unclear, I organize, define, and give structure. Whether it’s a product flow, a system, or a team conversation, I focus on making complexity understandable and decisions explainable. My background in visual design gives me a strong sense of craft, but what drives my work is clarity. I care about boundaries, ownership, and intent—because good design doesn’t just look right, it holds up under reasoning. I’m drawn to problems involving information overload, systems, and human decision-making, especially where design meets technology and AI. I believe design is not about adding more, but about removing what doesn’t need to be there. Quietly, thoughtfully, and with intention— I design things that make sense.
About me
I’m a UX/UI designer who approaches design as a way of thinking. I don’t start with visuals. I start by asking why—why this problem exists, why it matters now, and why this solution makes sense in context. I’m most comfortable working in ambiguity. When things are unclear, I organize, define, and give structure. Whether it’s a product flow, a system, or a team conversation, I focus on making complexity understandable and decisions explainable. My background in visual design gives me a strong sense of craft, but what drives my work is clarity. I care about boundaries, ownership, and intent—because good design doesn’t just look right, it holds up under reasoning. I’m drawn to problems involving information overload, systems, and human decision-making, especially where design meets technology and AI. I believe design is not about adding more, but about removing what doesn’t need to be there. Quietly, thoughtfully, and with intention— I design things that make sense.
About me
I’m a UX/UI designer who approaches design as a way of thinking. I don’t start with visuals. I start by asking why—why this problem exists, why it matters now, and why this solution makes sense in context. I’m most comfortable working in ambiguity. When things are unclear, I organize, define, and give structure. Whether it’s a product flow, a system, or a team conversation, I focus on making complexity understandable and decisions explainable. My background in visual design gives me a strong sense of craft, but what drives my work is clarity. I care about boundaries, ownership, and intent—because good design doesn’t just look right, it holds up under reasoning. I’m drawn to problems involving information overload, systems, and human decision-making, especially where design meets technology and AI. I believe design is not about adding more, but about removing what doesn’t need to be there. Quietly, thoughtfully, and with intention— I design things that make sense.
